Today's world facing many challenges, one of them is safe and nutritious food selection out of the processed food queued in market. We see a growing need for nutritional innovation and exciting opportunities to accelerate their arrival. Societies are aging and lifestyle related diseases are spiraling, fueling the need for safe, health effective and cost-effective solutions.

My vision as a CEO of Master Foods & beverages is to take responsibility to provide safe and nu-tortious food to our valued customers and need to go more beyond where further growth is to start with the consumer, offering people a variety of food products & beverages that makes everyday moments more enjoyable with our safe and nutritious food products.

We are continuously refining our revenue growth management practices to ensure we have the right price and package combinations in the market place to best meet consumer needs and de-sires We also believe in development of our valued employees and professionals by provision of all that facilities which enable them to perform best in their professional activities and if they strengthen their turns our will into reality.

Our employees are incredibly strong and motivated team which I am really proud to lead and that is the most important prerequisite for success. We are balancing our focus on large brands while responding to emerging consumer trends, making targeted investments in fruit pulp, squashes, syrups, Jams, snacks, kitchen range and other categories that complement people's diverse lifestyles. This includes beverages with organic and natural ingredients, with reduced sugar or new sugar alternatives, and with more vitamins, minerals and protein.

We are also turning our day by day challenges into new opportunities. Thank you for joining us as we continue to build upon the way people everywhere engage with The Master Foods & Beverages Pakistan.